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What’s Holding You Back from Using Targeted Internet Marketing to Attract Customers?

Have you tried to use the power of targeted Internet marketing to drive customers to your door but found it didn’t work… 

…or you haven’t even tried because you think your prospects don’t go to the Internet in search of the products or services you offer? 

Maybe you hired a web developer with a strong graphics design background to build your web site and relied on them to also be experts in targeted Internet marketing. You hoped that this expertise would enable you to experience the “power of the Internet.” But what you ended up with was spending a lot of money without seeing the financial results you expected.  

Don’t feel discouraged, you’re not alone. Everyday we see business web sites from small and medium-sized companies whose “pretty” sites with nice graphics don’t have a chance of being “seen” by the search engines… 

…and, after all, we know that if you are going to attract prospects to your web site, you need to show up on the search engines in a relatively high position. Your site needs to appear on the first or second page for your primary key-word search phrase if you are going to get traffic.  

If you have tried to develop a targeted Internet Marketing web site that would attract prospects, I’ll bet you were asked the following by your web developer: “Which key words or key word phrases would a visitor enter if they were looking for your product or services?” 

If that’s the case, then you had a slim-to-none chance of being found. Why is that? Well, either your key words or phrases were too general to enable your site to get a high search-engine ranking or you didn’t have the right search terms in the first place.  

Maybe you were then told you needed to pay to get listed on the search engine results page under the “sponsors” listings using a pay-per-click service. If you tried this route, you may have been shocked at the amount of money you paid to the pay-per-click search engines for what turned out to be a poor return on your investment. 

No wonder you have been discouraged from using the Internet as a cost-effective targeted marketing channel.

Discover How to Attract Customers on the Internet

Charles Consulting Group specializes in helping small to medium-sized companies get traffic to their targeted Internet web site…traffic that converts into business.  

We are not web developers. We are not an Internet Service Provider. We are sales and marketing specialists focused on targeted Internet marketing. We apply intelligence to the challenge of increasing your revenues. We are focused on providing you with a high ROI when you engage us in this exciting world of e-commerce.

Our business strictly revolves around helping our clients finally realize the potential of the Internet as an effective targeted marketing channel for their business. 

We apply “old-fashioned” direct marketing techniques to the speed and power of the Internet. Now, you may ask yourself why you would want to work with a company that uses “old-fashioned” techniques instead of using the really “neat” techniques the web designers want you to use?   

The simple answer is that “neat” techniques don’t work.  

Stop and think about it for a moment. Beginning back in the 1920s and 1930s, people started buying a lot of products and services by reading ads in magazines and newspapers. They may not have even known the merchants whose ads they were reading―they were buying based on how the advertising copy “hit” them. The copy had to attract their attention, sell them on the benefits of buying the product, and have them feel secure about ordering from the merchant. Finally, they had to have an easy way to place the order. All this without ever talking to the merchant! 

The secret to direct marketing has always been testing-testing-testing. 

Testing is critical because you cannot assume you know what attracts the attention of the buyer or what causes them to take action. You must continually test headlines, layout, the words in the body of the ad, pictures, etc.  

Those merchants that had people who could write compelling ad copy and constantly tested that copy were the winners. They also tested to see which publications produced the best ROI. Those that didn’t test and didn’t have really good copywriters spent a lot of money on ads and never saw an adequate return on their investment.  This is exactly the same scenario we see today in the world of Internet marketing. 

The consultants at Charles Consulting Group know how to not only develop compelling copy but how to perform the testing required to zero in on what works best.  

We use clean, solid techniques to attract the search engines to get our your web site to move up in the rankings. It’s well known that if you try to do “unnatural” things to your web pages in an attempt to fool the search engines, you stand a good chance of being blacklisted by those search engines. By following the guidelines of the search engines, we are able to get a steady improvement in the rankings while avoiding becoming one of the blacklisted sites.

Getting Started

The process starts with doing research to find out which key words and phrases best suit your product or service. Since you cannot assume you really know the words and phrases your prospects use, we work with you to let your imagination run wild. We combine this with our own research. When we come up with what we think are the appropriate terms, we research the top sites that appear when using those terms in a search to see what kind of sites actually appear.  

This forms the basis of a competitive analysis that helps us understand what works for the competitors and where they are vulnerable.  

We also employ the pay-per-click search engines, but we use them initially to test key words phrases and ad copy. The results also enable us to refine the copy on the landing page when a visitor clicks through on the ad. How do we know which copy is most compelling on the landing page? It’s the copy that causes the visitor to take an action we want them to take―otherwise known as “conversions.” 

This is an iterative process not a “set it and forget it” program. But, we find that positive results can begin to happen in just 30 days.  

If you want to unleash the power of the Internet to drive revenue for your business, contact us today. You will find us to be refreshingly sensitive to your business goals and objectives. We adapt our targeted Internet marketing program to your goals and help you take your business to the next level.

Let Customers Find You

The beauty of the Internet compared to other marketing channels is that people are looking for you.

The question is: "How do they find you and how do you attract them to buy from you?"

Talk to Charles Consulting Group about helping you drive prospects to your doorstep and convert them into customers.